Jeans x Jeans was the start of our campaign “THE JEANS JOURNEY,” where we reaffirm our commitment to sustainability.

A small gesture was the beginning of a great journey. For every pair of jeans donated at the collection points located at JUMBO Santo Domingo, the foundation DE CORAZÓN A CORAZÓN received a new pair of jeans.

As a thank you, donors were able to take home a scrap fabric pouch. At the end of the campaign, 180 pairs of jeans were donated, and we sent that same number of new jeans to the foundation DE CORAZÓN A CORAZÓN.